Turning up the heat for Bosch Commercial

Boasting up to 1.6MW of power, the all-new and improved GB162 heating system from Bosch Commercial really sets the standard for commercial heating. Coupled with the ground-breaking Control 8000, users can operate this system from anywhere in the world – all from a tablet.

The GB162 boiler from Bosch Commercial is significantly more powerful that its domestic counterparts and as such has a very specific customer base: hospitals, schools, care homes, housing blocks, etc. So how do you get the message out about a new commercial boiler to a very specific market?

That’s exactly what they asked the team at Superdream to do. They tasked us with assisting with the launch of the commercial heating system, as well as tackling the problem of raising awareness amongst their key target audience.

What Superdream did

Working closely with Bosch Commercial, we created a visually striking, multi-channel campaign to drive awareness and enquires for the GB162 system.
We created a bold, high-end product film to promote the product. This polished video was housed on a purpose-built landing page where visitors could read up on the product benefits, watch additional video content, download brochures, and ultimately make an enquiry.

Using highly targeted PPC, display, and YouTube advertising, our digital team were able to drive exactly the right audience to this landing page. Ensuring that the right people visited the landing page meant we were able to drive enquiries from the right people.

We designed and built this landing page, with usability in mind but also ensuring that the commercial heating system was the star of the show. The single page website had to have all of the information a visitor might need in order to make an enquiry.

Superdream also worked on and created the animations for the landing page and all of the creative, designed striking merchandise to promote the GB162 system, produced press ads, and created compelling case studies – all with Bosch Commercial’s very specific target market in mind.

The results

The result saw over 13,000 unique users visit the landing page in the first month, mostly driven by the large-scale digital campaign.

Want to see how Superdream can help you with your next product launch? Whether you’re looking for a digital campaign, offline stunt, or something completely different, our team of experts are the perfect partners to help bring your product to market.

Contact us today on 01527 573 770 or email hello@superdream.com to see how we can work together.

Posted by:

Nathanial Dufton

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