GDPR – What marketers need to know

With just two months to go until the General Data Protection Regulation (GDPR) comes into force across the UK and Europe, our Digital Marketing Manager Jayne runs through the key things you need to know – and importantly, do – to be ready come 25th May 2018.

What is GDPR?

Unless you’ve been living on a remote island for the last few months, by now you will surely have heard the words General Data Protection Regulation – or GDPR for short. Marketers have been wringing their hands and talking in hushed tones as they debate whether to press “delete all” on their databases and what counts as “consent” when it comes to talking to potential customers. But what exactly is all the fuss about?

In brief, the GDPR is a piece of EU privacy legislation that is coming into force on 25th May 2018. It’s a standardisation of data protection laws across the EU and an update to the UK’s current Data Protection Act (DPA). Crucially, despite the Brexit referendum, the GDPR is being adopted in full by the UK government and will continue to be law that we must abide by post Brexit.

What does GDPR affect?

The GDPR brings extra protection to people’s personal data; in other words, anything that could identify a person, such as name, email address, IP address etc.
For marketers, the GDPR will change:

Being in breach of the GDPR could be costly to your business. The maximum fines that are set to be imposed are 4% of turnover or €20 million, whichever is greater.

What do I need to do before the GDPR comes in?

The single most important thing you can do before the GDPR comes in is to review your data practices in relation to your marketing. Specifically take a look at:

This is by no way an exhaustive list, but doing the above will get you on the way to becoming GDPR compliant. And if you would like some help or support with auditing your data practices and understanding what your business needs to do to be ready for the GDPR, then please contact us on hello@superdream.co.uk or call 01527 573 770.

Posted by:

Jayne Scarman

Digital Marketing Manager

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