R.I.P. Google+ - The ghosts of social media past

Today marks the end of an era. Google has officially shut down its social network, Google+.

We know what you’re thinking: “But didn’t Google+ vanish years ago?” Kind of. It never really took off in the way marketers – and Google – had hoped, but the up until recently you could still create a new account on the social network. Now though, the network has officially gone to the social media graveyard in the sky and all existing accounts are slowly being deleted.

What this news has done though, is make us think back fondly on some of the other ghosts of social media past. We’ve been reminiscing about some of the social networks that didn’t make it to 2019, how many can you remember? Here are some of our favourite defunct social networks:

Vine

A recent loss, Vine – a social network where users posted six-second looping videos - was closed down for good in 2014 – just four years after it was launched.
Unlike the closure of Google+, the death of Vine hit the social media world hard. The app was reporting around 200 million active monthly users and was seemingly doing pretty well. So what went wrong?

Firstly, the phenomenal growth of Snapchat and Instagram certainly didn’t help Vine. Especially given their filters and other possibilities. You can also put some of the blame on Twitter. Twitter acquired Vine in 2013 and embedded Vines within Twitter timelines. With no need for users to open a second app, the number of Vine installs dropped dramatically.

Yik Yak

Once valued at a whopping $400 million, anonymous messaging app Yik Yak bit the social media dust in 2017. The app was first launched to allow users to discreetly message people nearby, and soon found favour with American university students.

The bubble eventually burst for apps of this kind, with Yik Yak eventually being banned from university campuses when it was used to make threats and was used for abuse and harassment. Yik Yak was eventually shut down in 2017, but Whisper – a similar app – is still going strong.

MySpace (as we knew it)

We need to caveat this one as MySpace is still technically alive and kicking. Just not as we knew it. In the early 2000s, MySpace was thriving. You could customise your profile, upset your mates with where they ranked on your “Top Friends” list, and post out bulletins asking people to comment on your photos. It was a simpler time.

The MySpace that we knew and loved though, began to fall into decline as Facebook grew. MySpace proved too slow to adopt an allow instant messaging, you couldn’t invite friends using your email contacts, and they places too much effort on developing an advertising platform. It was eventually sold and now has a heavier focus on music.

The world of social media marketing is changing all the time. New platforms are born, older networks become obsolete, and the algorithms are in a state of flux. That’s why you need experts to help you with your content planning, advertising, and community management. To find out more about how Superdream can help you, contact us today.

Posted by:

Clare Evans

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