How do you put Bosch in the mix at Chelsea for the second year running?

Bosch Home & Garden – RHS Chelsea Flower Show

The mission

In 2018, we were called upon to stage-manage Bosch DIY & Garden’s on-stand activity at the RHS Chelsea Flower Show for the second year running. Our brand new theme — ‘Bosch Botanics’ — featured an on-stand bar manned by expert mixologists creating non-alcoholic ‘mocktails’ for press and celebrities alike.

What we did

We encouraged standgoers to ‘forage’ ingredients from a pre-built ‘living wall’ to include in their drink – using the new Bosch EasyPrune powered secateurs. We also presented top tier journalists, RHS judges and A-listers with a succulent Bosch button hole to wear throughout their visit. We reached out to 200+ media titles and journalist contacts pre, during and after press day.

What happened?


Facebook impressions gained during the show week


Twitter engagement increase on previous week


Instagram engagement increase on previous week

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