How can you inject some magic into the RHS Chelsea Flower Show?

Bosch Group – Home & Garden

The mission

Bosch Home and Garden needed a high-profile PR and social media plan to get as many people as possible to its stand on Press Day at Chelsea Flower Show.

What we did

To show people how Bosch tools make light work of home and garden projects, we got celebrity magician Ben Hanlin on board to perform garden magic, using some of Bosch’s products, on the Bosch stand.

His tricks were a hit with celebrity attendees and he levitated celebrities Jo Whiley, Alex Jones, Ben Shephard and Raymond Blanc, as well as performing close up magic with a number of other VIP guests. Who all shared their experiences on social media, making Bosch’s stand one of the highlights of Press Day.

What happened?

54000

watched our video of the event

7

high-profile celebs engaged with activity
for free

8

national press titles covered our story including The Telegraph and Gardeners’ World

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