It’s a sad fact that most people considering fostering a child will put that decision on hold over the Christmas period. We all have so much other stuff going on it’s a decision that’s easy to understand. Still, the issue doesn’t just go away just because it’s that time of year. So we devised this campaign for FCA using intentionally emotive messaging to drive existing carers to take a placement when the need is dialed up to maximum.
An uplift of 15% in placements from 2016, meaning more children were in a home environment over Christmas than last year which is fantastic result. The campaign ran across print, press, social and online.