How do you encourage installers to redeem banked loyalty points?

Worcester, Bosch Group – Greenstar Rewards

The mission

Loyalty schemes only work if people are engaged with them. That’s the problem Worcester – the market leader of the heating industry – had with their Greenstar Rewards for installers. How could we get installers spending?

What we did

We ran a Black Friday campaign across print, digital, SMS and email with even more enticing offers to get installers spending their loyalty points.

What happened?

113626

points redeemed in four days.

37%

more orders placed year on year.

1022%

more points redeemed year on year.

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