(link: http://www.flickr.com/photos/jels/5553209043/ text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/02/starbucks-300×223.jpg alt: Image Curtosy of JessSanson)
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Coffee Giant Starbucks has recently changed its iconic logo. Instead of baring the company name, the logo is now just an image of the infamous twin-tailed Siren. However, this isn’t the first logo change for the company.
In 1971 the logo was brown and featured a very different image of the Siren. By 1987 the famous Starbucks green and black colour scheme was introduced, and the logo we all associate with the company came into circulation in 1992.
This got everyone at Bird and Co thinking. Some of the most recognisable brands use image logos – they have become so well known their name just isn’t needed anymore. (Photo credit: (link: http://www.flickr.com/photos/jels/5553209043/ text: JessSanson))
Here is a selection of 10 of our favourite image logos:
**1. Nike**
**(link: http://www.nike.com/nikeos/p/nike_mobile/language_tunnel/?m=240 text:
(image: http://www.famouslogos.org/logos/nike-logo.jpg alt: )
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This one is pretty self explanatory. Everyone knows the Nike logo, so much so they don’t even need to include their name on products anymore. The famous ‘tick’ has adorned everything from clothing and shoes to the backs of peoples’ heads!
**2. Apple**
**(link: http://www.apple.com/uk/ text:
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Apple’s famous logo does exactly what it says on the tin. The fruit with a bite taken out of it is everywhere right now. The company uses its image logo and nothing else on its popular laptops and mp3 players.
**3. Chanel**
**(link: http://www.chanel.com/en_GB/ text:
(image: http://3.bp.blogspot.com/-vCJhV1nLdN4/TjjSkFbg22I/AAAAAAAAJrA/5LaNOV3V8BM/s320/chanel-logo.png alt: )
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Most high end designers are instantly recognisable by their image logo and Chanel is no different. The designer’s handbags and jewellery are all adorned with the two letter ‘C’s. This has made them potentially the most famous letters around.
**4. McDonalds**
**(link: http://www.mcdonalds.co.uk/ukhome.html text:
(image: http://www.engagesciences.com/wp-content/uploads/2011/01/mcdonalds-logo-608×4685.jpg?274768 alt: )
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The ‘Golden Arches’ have become synonymous with the fast food retailer, as has the red and yellow colour scheme. This image logo has become a welcome sight for many-a-hungry shopper or driver in the past.
**5. Disney**
**(link: http://www.disney.co.uk/ text:
(image: http://t3.gstatic.com/images?q=tbn:ANd9GcTfun5o9z7mYFAT59d9btibDS5mvISknaVCUX4Skhgu5Q4t7Jaq4wfx1J6XQg alt: )
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Disney’s ‘Mickey Mouse’ image logo will forever be reminiscent of the company. Even grown up kids recognise the famous logo. While the image itself is enough, Disney’s custom font on the text logo is also as effective.
**6. Pepsi**
**(link: http://www.pepsi.co.uk/# text:
(image: http://bobrinderle.typepad.com/.a/6a00e55194642088340105372364cd970b-pi alt: )
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Pepsi’s red and white circular logo is another example of instant brand recognition. The name ‘Pepsi’ just isn’t needed on drinks cans anymore – the image is enough. The company’s colours of blue, red and white are also enough to remind people of the brand.
**7. XBox**
**(link: http://www.xbox.com/en-GB text:
(image: http://pactlab-dev.spcomm.uiuc.edu/drupal/2009cmn280/sites/edu.drupal.2009cmn280/files/images/xbox_logo_regular_0.jpg alt: )
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The Xbox logo is recognisable to more than just keen gamers. The silver and green ‘X’ have long since been associated with the company, and is just another example of how successful a simple image logo can be.
**8. VW
(image: https://www.superdream.co.uk/wp-content/uploads/2012/02/vw_2000.png alt: )
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Car manufacture VW is another company to use a simple, but effective picture based logo. This logo is effective in its trademark blue and white colours, or as a plain silver motif on a vehicle. Like most car manufactures, a picture really does tell a 1,000 words.
**9. Twitter**
**(link: http://www.twitter.com/ text:
(image: http://media02.hongkiat.com/twitter_icons_03/blue-bird.jpg alt: )
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Most of us recognise this logo. The blue Twitter bird is fast replacing the trademark ‘T’ as the company’s logo. It is simple, effective and memorable – everything you want in a logo.
**10. Bacardi**
**(link: http://www.bacardi.com/ text:
(image: http://www.goodlogo.com/images/logos/bacardi_logo_2471.gif alt: )
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Finally, Bacardi’s famous bat is another great example of an image based logo. The striking colour combination of red and black works really well, making the picture work perfectly as a standalone logo.
And of course there’s our Percy! Our bright green pelican certainly stands out from the crowd!
If you want your business to be as recognisable as these companies, why not (link: https://www.superdream.co.uk/contact-us/ text: contact us) today? Our team of creative graphic designers are bursting with ideas to transform your logo and brand identity.