The sun is finally here. Or at least, like your creative director, making occasional appearances. And so the minds of advertising creatives turn to the wearing of shorts to work. Should we do it? Shouldn’t we? Is it professional? Does anyone in management even notice? They still don’t know what it is we do, exactly, so it’s most likely that what we wear is the least of our problems.
Shorts aren’t for me. I’m a long trousers man myself. The better to hide my pale spaghetti legs. But many creatives I know have magnificent legs. Legs that are muscular and tawny, with calf muscles that pull seductively as he or she strides to the kitchen to make a tea in a stained mug. Legs that draw long, jealous glances from the suits when they pop in to drop their underwritten briefs on our desks.
And these creatives with their shapely and powerful legs, well, they have every right to parade them. Plus, it hacks off the suits, who have clients to see and are forced to dress like head teachers or supermarket managers.
So while your common creative is more than happy to flaunt their legs, there are some things to bear in mind. These are primarily for male creatives – particularly art directors – who are generally clueless about such matters.
While I am reliably informed by the people at GQ and Vogue that summer 2015 is all about a tailored, mid-thigh look, there are those eager to give the whole creative department a high-thigh. We don’t need to see it. We don’t want to see it.
Then there is the art director’s favourite. Cargo shorts. Yes, they’re handy for the storing of dry markers, a torn Pantone swatch and fifty pence, but have some self-respect.
And for the creative woman, there is the shorts suit. And good for you, I say. They are elegant, cool and bang on trend. I wish we could do it too
But, on reflection, what we have to realise is that we’ll probably be at work till eleven tonight, and how chilly will it be then? How magnificent will our legs look, goose-pimpled and blue with cold? How we’ll wish then we’d stuck with our jeans. At least, that’s what I tell myself.
I think this heat is getting to me.
Note: Superdream in no way endorses the mocking of its client services team’s attire and requires all its staff to work seamlessly together for the greater good of our client base regardless of the length of leg garment.