(image: https://www.superdream.co.uk/wp-content/uploads/2013/05/extra-extra.jpg alt: Extra, Extra)
**Internal newsletters tend to be a real mixed bag. **
Some organisations have well-established, fabulously-designed newsletters that are sent out regularly. Others maybe knock something up on Word once a month. And some don’t do one at all.
Many organisations would say that engaging with their staff is a good thing, and in which case not producing a regular internal newsletter might mean you are missing a bit of a trick!
There are several benefits to producing an internal newsletter, particularly one that has had a bit of thought put into it.
Firstly, giving staff information or to put it simply, communicating with them, is really important.
Then there’s morale, something that should not be underestimated and is easily affected. Building and maintaining staff morale is imperative if you want an enthusiastic and motivated workforce.
Following on from this, celebrating successes and notable achievements is a fantastic way to build staff morale. An internal newsletter is the ideal way to share the good news within a business and it’s workforce.
And what about branding? Making staff feel part of one organisation with a clear direction, and ensuring they all have the same, right messages to give to your customers is no mean feat.
A good internal newsletter can help you to do all of the above. It won’t be the answer to your communication needs on its own, but can be an important part of your marketing mix and how you engage with your staff.
(link: https://www.superdream.co.uk/creative/branding-brand-management/core-assets-group-rebrand/ text: Core Assets recently went through a rebrand popup: true title: Core Assets Group Rebrand). We had a communications package in place and a key part of this was the internal newsletter. Through it we were able to explain the rebrand activity that was taking place and reinforce key messages to all staff, keeping them informed every step of the way.
The rebrand also gave us the opportunity to redesign our newsletter. This included the name, which went from ‘Group News**’** to something more relevant to our newly-rebranded organisation: ‘The Core’. And, by incorporating the new branding we have entwined the internal newsletter’s visual identity with that of the whole organisation.
Finally, make your internal newsletter entertaining. Give staff something they want to read and that gives them the information they need in an interesting and concise way.
So as priorities change, companies grow and work streams diversify, ask yourself this question: when it comes to having an internal newsletter…why not?