**Building an iconic brand isn’t something that happens by accident.**
The perfect pairing of a logo, colour scheme and (link: https://www.superdream.co.uk/best-advertising-slogans/ text: advertising slogan) all work together in harmony to convey a brand promise. Coca-Cola, Apple, Google and Virgin are all companies that have built up iconic brands over time.
But how did they do it? What is it that catapults a brand and makes it ‘iconic’?
**1. Create a strong corporate identity**
The first thing that makes brands like Coca-Cola iconic, is they have a strong corporate identity.
Whether they’re advertising in print, on TV, or online, the corporate identity stays the same. To replicate this with your own brand, you need to create a set of strong brand values. This conveys your personality, your position within the industry, and the promise you make to your customers.
Work closely with your creative agency to construct an identity that perfectly conveys these values.
**2. Tell powerful brand stories**
As well as showcasing your corporate values, an iconic brand needs to tell powerful stories. The best brands such as Harley Davidson, Apple, and Virgin, have resonating stories that touch their consumers.
Appealing to your audiences’ emotions is a great way to connect with consumers, and help them remember your brand. Whether you make them laugh, cry, or just think; telling stories through your brand identity is vital.
This all helps towards (link: https://www.superdream.co.uk/how-to-build-your-brand-reputation/ text: building your brands reputation), and helping your identity become iconic.
**3. Keep it consistent**
One of the things all the biggest brands have in common is consistency.
No matter where their logo, advertisement, or promotional campaign is placed; their branding stays the same. A consistent brand is a trusted brand; and if consumers trust you, they’re much more likely to buy from you.
Keeping things consistent will also help your brand become more recognisable. As audiences begin to recognise your brand, they will begin associating certain colours, shapes, and phrases with your company. It is this that helps your corporate identity become iconic. Use your (link: https://www.superdream.co.uk/the-importance-of-brand-guidelines/ text: branding guidelines) to keep things running smoothly.
**4. Build brand connections**
Iconic brands don’t need all the extra added ‘fluff’ to be recognised. They’re strong enough to stand alone. Take the Nike ‘swoosh’; the Nike brand name is no longer needed on clothes or branded livery as the logo is the only brand connection needed.
All the most iconic brands are recognisable by a certain element. To see exactly what we mean, check out our blog post on the (link: https://www.superdream.co.uk/10-examples-of-the-best-image-logos/ text: best image based logos).
More than this though, you need people to connect with your brand and believe your message.
Car manufacturer Audi for instance, uses its brand to tell audiences its cars are safe, stylish, secure, and exciting. By seeing these consistent messages, we instantly connect the brand with these feelings. When you drive one of these cars, these feelings come flooding back, showing you exactly how powerful the brand is.
**5. Involve multiple storytellers**
To really catapult your brand to iconic status, you need multiple storytellers and outlets for these tales. Each author you use – be it your company, customers, or something else – needs to facilitate your brand in the best possible way.
You can read more on our top tips for brand storytelling by (link: https://www.superdream.co.uk/brand-storytelling/ text: clicking here).
Building an iconic brand isn’t something that will happen overnight. But by carefully constructing every aspect in a professional manner, you can develop a corporate identity that perfectly conveys your promise, passion and personality.
As (link: https://www.superdream.co.uk/creative/branding-brand-management/ text: branding and brand management specialists), we know exactly how to get people talking about your brand. Why not (link: https://www.superdream.co.uk/contact/ text: send us an email) today to see what we can do?