A brochure is your chance to create a superb first impression and to showcase your offering. When it comes to designing beautiful brochures, there are some basic guidelines to follow.
Don’t settle for anything less than superb. You want your customers to be inspired and suitably impressed when they receive and open up your brochure. Producing beautiful literature will say a great deal about your brand and your business. It will show your creativity, attention to detail and passion. It will set you apart from the competition and will give you the edge.
It is argued that printed literature has become less important, with many people simply using the Internet. On the contrary though, the internet has made it far easier for customers to compare the services of even more companies, but what better way to outshine your competitors than by following an internet enquiry up with a beautiful brochure they can then keep. Here’s how to get started:
– Have a plan – understand your target audience and decide what you want them to take away from the piece, what you want to say, and the core messages you want to get across.
– Write a good brief – the design concepts you receive from your creative agency will only ever be as good as the brief you give them. A decent agency will ask all of the right questions.
– Prepare engaging copy – bold, clear headlines and strong opening paragraphs are essential. Keep body copy to a minimum. Think like a customer. What do they want to hear, what are they looking for?
– Develop a theme – give your literature a personality and a strong theme. Use this to help with the copy and imagery.
– Use powerful imagery – one image please, not montages. Use a photographer and brief them well.
– Print and finish with style – quality shines through and your literature should be finished and printed to the highest standard. Your design agency will help with advice and ideas.
These basic points should give you something to think about. The all-important message here though, is that it’s better to not produce a brochure at all, than to produce something that does your brand a disservice.