Popular (link: https://www.superdream.co.uk/advertising/online-advertising/pay-per-click-advertising-ppc/ text: pay-per-click (PPC) marketing popup: true title: Pay-Per-Click Advertising (PPC)) tool Google AdWords has rolled out a series of changes that target mobile devices more effectively. This move by Google is set to transform the way online marketers plan their campaigns. But what exactly are the changes, and what does that mean for small businesses?
What are the Changes?
Ofcom recently reported that over one third of adults now own a smart phone, making mobile marketing potentially very lucrative. AdWords has long allowed users to integrate, or run separate campaigns for mobile devices. The changes to AdWords will allow marketers to target specific versions of operating systems, to ensure their ads are targeted efficiently.
The competition between iPhone, Android and Blackberry is fierce so marketers need to be able to reach all of these users. Marketers can limit views to specific versions of all the major mobile operating systems. This means that apps and web pages are accessible to users on the move.
AdWords users will also be able to target users based on the speed of their Wi-Fi connection. According to Google, targeting by Wi-Fi will let online marketers expand their reach. This will also prove beneficial if an ad campaign or landing page features high bandwidth content.
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/02/ios-phone-app3.jpg alt: Google AdWords for Mobile Marketing)
What Does This Mean for Marketing?
In terms of online marketing, this AdWords update is revolutionary. With more and more people accessing websites via their smart phones and tablet computers, it is vital businesses target this section of your cliental.
Mobile web design becomes more and more important for developers. Integrating online marketing strategies to include smart phones is an extremely smart move for companies. As with current PPC campaigns, marketers only pay for what they can afford. This way as campaigns become more successful, more time and money can be invested.
It is important that all businesses keep up with the latest changes in online marketing. The potential benefits for any business are huge. Combined with Google Analytics and tracking programmes, advertisers will instantly be able to see how effective each new ad campaign is.
What Bird and Co Can Do For You
If you are inexperienced in PPC marketing, or the new changes to AdWords have left you feeling confused; Bird and Co Creative can help. As a certified AdWords Partner, we are more than qualified to implement a successful campaign for your business.
Our ongoing PPC campaigns will send a constant stream of targeted traffic to your website. Our browser-to-buyer conversion rates speak for themselves. Our team of expert online marketers know the Google AdWords interface better than anyone and can guide you on how best to utilise these new changes.
If your business could benefit from a PPC campaign, (link: https://www.superdream.co.uk/contact-us/ text: contact us) today.