How Do You Put a Value on Graphic Design?

Print is a product and there is a cost involved in selling it – machinery, paper, ink, print plates and the list goes on. Graphic design is a service and there is also a cost involved in selling it – computers, software but more importantly time, expertise, research, understanding and creativity. So why do many agencies give design work away for free? And more importantly, what does cheap design mean for your brand?  (link: https://www.superdream.co.uk/how-do-you-put-a-value-on-graphic-design/#more-821 text: (more…))