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(image: https://www.superdream.co.uk/wp-content/uploads/2013/08/power-of-picture.jpg alt: the power of picture)
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**When you clicked the link to read this article, what did you first notice? The photograph or the first line of text?**
They say that ‘a picture speaks 1,000 words’ and no image packs the punch of a professional photograph. High quality images of your product or service create a real visual impact, and help your customers instantly recognise you and your brand. Investing money into professional photography is a wise decision if you want to convey your message in an engaging way.
More than just showcasing your products – quite literally – in the best light, professional images represent the values of your company. They demonstrate an attention to detail, high-level of quality, and a passion for your business.
Simply using the same stock images as everyone else just wont cut it, and does nothing to differentiate you from the competition in your industry.
Think about the last time you brought a product online. What was it the attracted you to that particular product? It wasn’t the material it was made of, or the way it looked on the shelf; it was the way it was photographed. Whether it was a dress on a model, or a product being demonstrated; the photograph used was all you had to go on in deciding that this product was exactly what you wanted to buy.
Multinational companies recognise the value of investing good money in professional photography to showcase their products. Sure, you can take a decent quality photo on your iPhone; but is that really going to make you stand out in a competitive, commercial world where first impressions are everything?
Behind closed doors
(link: http://www.google.co.uk/intl/en/help/maps/businessphotos/ text: Google Business Photos) is a new venture from the search engine giant following in the footsteps of it’s successful Street View feature. Using its Street View technology, Business Photos helps you to bring your business to life with a high-quality, 360 degree, interactive tour.
The internal virtual tour is then visible in Google search results, maps, and Google+ for Business pages, giving customers all over the world a real feel for the ambience of your business. More than this though, you can showcase your professionalism, boost your brand visibility, and encourage a few more conversions.
Google Business Photos encourages click-throughs and visits to your website, helps you to engage with customers and is universally beneficial for all businesses both B2B and B2C.
**How it works**
Making the most of this feature is easier than you might think:
1. If you haven’t already, set up a Google+ for Business listing and fill out your profile.
2. Select a Google Trusted Photographer or Agency to take care of the work. All Trusted Photographers are trained and certified to ensure only high quality results for your business. These photographers strive to create a custom experience, highlighting the unique aspects of your business. The photographer you choose will take care all of the work, and even upload the images directly to Google.
3. Schedule the shoot and make sure everything looks the best it can.
Giving people an insight into your world will give your brand a friendlier more approachable feel, and could encourage potential customers to pop in and see the real thing for themselves!