Bird and Co Creative has been instrumental in the redevelopment of the FosterTalk website. (link: http://www.fostertalk.org/ text: FosterTalk) provides support for Foster Carers throughout the UK and Ireland. Their website receives visitors looking to become foster carers and also existing carers who can use the member login to access FosterTalks’ online services.
(link: http://www.fostertalk.org/ text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2010/12/screenshot2.gif alt: Foster Talk website)
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The Brief
The client wanted to improve the usability and appearance of the website and optimise it for search engines.
Work Carried Out
The redevelopment included a new clearer navigation, with drop down menus listing the relevant web pages. The website contains a lot of information and has over 500 pages so it is essential that visitors can find their way around the site quickly and easily. The introduction of the search facility also aids visitors looking for specific details.
The fresh new look of the website has brought it up to date and the addition of the social media icons means information can easily be shared through these channels. Search engine optimisation practices have also been integrated into the new (link: https://www.superdream.co.uk/web/ text: web design), increasing FosterTalks’ presence in search engine results.
Overall the website redevelopment has made the website more user friendly and interactive. As a result of this more visitors will convert into enquiries, which in turn will lead to an increase in the number of FosterTalk members.