Our apprentices dare to dream

National Apprenticeship Week runs from 5-9 March 2018 and is a chance to celebrate the success of apprenticeships. Here at Superdream we pride ourselves on having a diverse mix of people who each bring their own bit of something special to the table. This includes people right at the beginning of their career in marketing by offering apprenticeships. Here's two of our apprentices, Matt, who has been here since 2016 and a recent new starter, Charlotte, chatting about why they chose an apprenticeship and how they're succeeding at Superdream.

Matt - former Media Buying Apprentice

What made you choose to do an apprenticeship?

I'd had a look around a few unis and decided another four years of sitting in a classroom environment wasn't for me. I decided I'd rather get straight into work and learn about the industry I wanted to get into whilst getting paid at the same time. I'm more of a practical learner, so I find it more beneficial to learn something and apply it there and then, rather than write a 10,000 word essay just to get a grade.

How do you think it has benefitted you?

The apprenticeship benefitted me massively. Being surrounded by more senior professionals made me more mature, and I had the chance to make my own contacts and build relationships with people within the industry. Not having any uni debt to consider has also been a bonus!

What team did you go into?

I went into the media buying team, but also spent a few days a month within the SEO, PPC and social media teams to get a broader understanding of how all these departments link together.

Can you explain briefly how it worked with work/college?

The first month of my apprenticeships I was working two days a week at Superdream, and three at college whilst finishing my course. Once I'd completed my college work and became full time I then had an apprentice mentor come in once a month who set me out of work assignments to complete on top of my day-to-day work.

What happened after you finished your apprenticeship and went into a permanent role?

After I finished my apprenticeship some of the safety ropes were removed, I still had full support from my line manager but I gained more independence, hosted my own meetings and managed my own clients, which allowed me to grow more as a person.

What was the best bit of your apprenticeship?

One of the best parts was getting to know everyone on a personal level and becoming friends with the team. I enjoyed that each day was different and I was, and still am, constantly learning about the industry.

Charlotte - Creative Apprentice

What made you choose to do an apprenticeship?

I chose to do an apprenticeship as I wanted an opportunity to learn valuable skills on the job on my path to becoming a graphic designer. I saw it as a great opportunity to work in a creative environment that accommodates my skills and passions.

Can you explain briefly how it works with work/college?

In my apprenticeship, I am set assignments to contribute towards my qualification. I do 'off the job training' one day every week which involves independent learning and the rest of the time I spend working at Superdream.

How do you think it has benefitted you?

I joined the creative team where everyone has been really welcoming and they have all been very supportive and eager to share their knowledge. I have been getting to grips with Illustrator, InDesign and Photoshop and these new skills are highly valued in the creative industry, so it's great to have the chance to gain experience and confidence in channelling my creativity through industry standard software.
It's really exciting that I will continue to learn throughout my apprenticeship on the road to becoming to becoming a designer.

Find out more about National Apprenticeship Week here: gov.uk/government/topical-events/national-apprenticeship-week-2018-naw-2018/about

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Superdream

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