How do you put Bosch in the mix at Chelsea for the second year running?

Bosch Home & Garden – RHS Chelsea Flower Show

The mission

In 2018, we were called upon to stage-manage Bosch DIY & Garden’s on-stand activity at the RHS Chelsea Flower Show for the second year running. Our brand new theme — ‘Bosch Botanics’ — featured an on-stand bar manned by expert mixologists creating non-alcoholic ‘mocktails’ for press and celebrities alike.

What we did

We encouraged standgoers to ‘forage’ ingredients from a pre-built ‘living wall’ to include in their drink – using the new Bosch EasyPrune powered secateurs. We also presented top tier journalists, RHS judges and A-listers with a succulent Bosch button hole to wear throughout their visit. Our innovation and industry reached out to 200+ media titles and journalist contacts pre, during and after press day.

What happened?

1100000

Facebook impressions gained during the show week

715

% Twitter engagement increase on previous week

603

% Instagram engagement increase on previous week

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