Spreading an important message

Childhood Cancer Support - Tax Appeal

The mission

Childhood Cancer Support asked us to help spread the word about their amazing work providing accommodation and support services to regional families effected by childhood cancer. While the charity has been doing their good work for over 45 years, they’ve never really toot their own horn, so that’s where we came in!
When we talk about Spreading Positivity, this project perfectly aligned with our mission.

What we did

One very early winter morning the team flew from Brisbane to Emerald, and then embarked on a 2 hour drive to a small regional town called Clermont to spend the day filming with The Connelly’s, a beautiful family whose son Mack was recovering from cancer.
The Connelly’s had a heart-warming story centred around the kindness and care given by Childhood Cancer support when they had to travel over 1000kms from home and everyone they knew for Mack’s treatment in Brisbane. The main objective of this video was to help build awareness for the amazing work our client does every day for families affected by childhood cancer. The below tactics were used to assist build awareness fort Childhood Cancer Support:

  • Being played as a CSA being placed in regional Queensland
  • Incorporated into the 2021 Tax Appeal
  • An always on digital campaign to continuously build awareness for Childhood Cancer Support.

What happened?

14393

Dollars raised in the Tax Appeal

117,900

Impressions on Facebook during the campaign

115

Nights accommodation provided

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