Gold Coast Hospital Foundation: Walk the ward


PR/ Communications





The Mission:

Scrub Up September is the major community fundraising campaign for charity Gold Coast Hospital Foundation. As part of Scrub Up September, the foundation wanted to create and launch a virtual peer-to-peer fundraiser, where participants were encouraged to sign up and walk a month in a paediatric nurse/doctor’s shoes (e.g., walk 15,000 steps each day in September for sick kids). This campaign was a month-long activation throughout September.

The numbers speak for themselves


Raised for the charity


Fundraisers registered


KMs completed as part of the campaign

Our solution:

Superdream has worked with the Gold Coast Hospital Foundation since 2021, and we took those learnings and worked quickly to create a campaign concept, visual identity, website, social and digital media assets.

Introducing… Walk for the Ward! The Walk for the Ward campaign came to fruition in just a matter of weeks and raised almost $30,000 for the Foundation. We began by creating the campaign’s visual identity while also ensuring it aligned with the Scrub Up September look and feel.

We worked with the team to organise a photoshoot and videography session with the campaign case study and created a peer-to-peer fundraising event on their website platform. We also redesigned the existing landing pages on their main website to ensure an improved user experience.

Once the campaign was launched, we created and managed a digital advertising campaign through Meta to create awareness and drive registrations for participants. This campaign had multiple creatives detailing the story of the family, the foundation’s support and the challenges for healthcare workers on the ward.

Superdream pitched and managed a media call, which was featured on Channel 9 news throughout the Gold Coast, encouraging people to take part in this fundraiser’s first year. Finally, we engaged a range of influencers and ambassadors throughout South-East Queensland to help promote the event.