Services
Strategy
Digital Advertising
Communications
The challenge:
The Grace Tame Foundation was preparing to launch its first-ever public-facing end-of-financial-year fundraising appeal. As a new organisation in the public fundraising space, the challenge was twofold: clearly articulate the foundation’s purpose and urgency, while also driving donations within a short, highly competitive EOFY window.
The campaign set an ambitious target of raising $50,000. With no previous EOFY benchmark to draw from, the appeal needed to land strongly, build trust quickly, and convert attention into action across digital channels.
The numbers speak for themselves
$50,000
raised through donations
4,257
link clicks, driving users from ads to the donation page
207,816
impressions from the digital ad campaign
Our solution
Superdream partnered with the Grace Tame Foundation to shape the campaign from the ground up. We established the overarching creative direction and messaging, ensuring the appeal was clear, emotive and grounded in the foundation’s mission, while remaining respectful and purposeful in tone.
During execution, Superdream managed the digital rollout, developing eDM content and overseeing paid advertising across Meta and TikTok. Media was strategically timed to align with EOFY giving behaviour, driving traffic to the donation page and building momentum as the deadline approached.
As performance exceeded expectations, Superdream made the call to stop paid activity ahead of schedule. Rather than continuing to spend through July, ads were paused early to retain budget once the fundraising target had been reached, ensuring spend efficiency without sacrificing impact.
The EOFY appeal successfully reached its $50,000 fundraising goal, marking a strong result for the foundation’s first public donation campaign.
Across Meta and TikTok, the digital ads ran from 9th June to 6th July and delivered 207,816 impressions and 4,257 link clicks, driving meaningful traffic and engagement during a critical fundraising period.
Beyond the immediate result, the campaign provided valuable insights into channel performance, audience behaviour and creative effectiveness. Superdream delivered a detailed report reviewing each tactic, results achieved and clear recommendations to inform and strengthen future EOFY appeals.
The campaign established a strong digital fundraising foundation for the Grace Tame Foundation and demonstrated the power of a clear message, considered creative and agile media execution.
