LGAQ – Don’t let water run in your family

How to stop water from running in your family

Western Downs, Southern Downs, South Burnett Shire, Goondiwindi and Toowoomba have been severely affected by drought for the past several years, and community water supplies were gettng crucially low. The best way to get the message across was to create a drought awareness campaign that encouraged families from drought effected regions to use less water around the home.

Creative campaign concept
Media strategy
Media buying
Digital advertising
TVC production
Creative assets – print and digital ads


resultnumber: 750K
resultcontent: reached withing target regions
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resultnumber: 275k
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video views on Facebook
and YouTube
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resultnumber: 616k
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impressions for
the overall campaign
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