How to stop water from running in your family
Western Downs, Southern Downs, South Burnett Shire, Goondiwindi and Toowoomba have been severely affected by drought for the past several years, and community water supplies were gettng crucially low. The best way to get the message across was to create a drought awareness campaign that encouraged families from drought effected regions to use less water around the home.
Creative campaign concept
Creative assets – print and digital ads
resultcontent: reached withing target regions
video views on Facebook
the overall campaign