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Ain’t Life Grand
Paramount’s love letter to cinema, BABYLON, needed a premiere event that exemplified the glamour and spectacle of the film itself. Alongside the national premiere in Sydney, we invited VIP guests, including local celebrities, sports stars, and selected media, to our red-carpet event in Brisbane.
The numbers speak for themselves
200
Glasses of champagne
3
3 hours of cinema magic
$2,807,787
At the Box Office
Our solution:
With a red carpet fit for Hollywood, and a brass band to match, guests came kitted out in their best Hollywood glam attire to truly immerse themselves in the film. Once the prosecco had been popped and spotlights roaming the carpet, guests eagerly waited to take their seats.
A duo of gold, glittering dancers paraded along the carpet before entering the cinema and giving a performance mirroring the famous party scene at the beginning of the movie.
With our guests high on excitement and choc-tops, we topped the night off with what everyone had been waiting for an exclusive first viewing of the new film. The film would go on to receive rave reviews from critics and media, who wrote their own love letters to BABYLON.
