Services
Public Relations
Partnerships
The challenge:
We The Stars is a bold luxury sunglass brand inspired by ancient Egyptian symbolism, goddess energy and vintage couture glamour. With a strong visual identity and a clearly defined audience, the brand was ready to expand its presence through strategic collaborations that could build credibility, reach new audiences and support long-term growth.
The challenge was finding the right partners. We The Stars wanted to find highly aligned brands and creatives who genuinely reflected their aesthetic and values. The brief called for a considered, strategic PR approach that prioritised quality, alignment and momentum over volume.
The numbers speak for themselves
107
potential partners pitched
25
confirmed collaborations
23%
conversion rate
Our solution
Superdream approached this project as a foundation-setting PR initiative designed to unlock meaningful collaborations and long-term brand visibility. We immersed ourselves in the We The Stars brand world and developed clear criteria across aesthetic, audience and values to guide all outreach.
From there, we curated and verified a targeted list of Australian and international brands across fashion, lifestyle and creative industries, ensuring each potential partner offered genuine alignment and collaboration potential. Superdream managed the comprehensive research and verification process, sourcing accurate decision-maker contact details to streamline outreach and enable efficient pitching. Collaboration opportunities were scoped with flexibility in mind, including content shoots, styling integrations, gifting and giveaways, allowing the brand to move quickly once partnerships were secured.
The campaign delivered a strong pipeline of high-value collaboration opportunities and clear, measurable results. Superdream pitched 107 potential partners and secured 25 confirmed collaborations, achieving a 23% conversion rate.
Confirmed collaborators included DJ Tigerlily, CeaCea Swimwear, Mackenzie Mode, Tanah Folk, Quetzal Collection, Pool Buoy, Erika Peña (sunglasses included in their runway show), Lotti Ray Art and Ciao Ciao Vacation. Most importantly, We The Stars now has a strategic PR foundation and an aspirational partner network that supports ongoing collaboration, content creation and long-term brand growth, while staying true to its distinctive identity.
