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It is becoming increasingly more common to see people duplicate their social media content, sharing the same messages on both Twitter and Facebook. This may seem like an easy way to kill two birds with one stone saving yourself a bit of time in the ever growing, ever changing world that is social media, but it is a huge no no and here’s why.
**1. One size doesn’t fit all**
A tweet and a Facebook post are two fundamentally different things, with different algorithms and set ups behind each. Twitter is all about regularity and timeliness; tweets ideally should be posted throughout the day and night, as it is only a matter of seconds before a tweet can get lost in the feed. However in contrast to this, posting on Facebook should be on average only be once or twice a day depending on your page insights. So, why not think of it like this, Twitter = more is more, Facebook = Less is more.
2. Different audiences live on different social sites
Being two different social sites, Facebook and Twitter will of course attract different audiences. People may follow a person/company on Twitter and like a page on Facebook for two completely different reasons. A user may not necessarily like all of the brands they follow on Twitter, on Facebook, and vice versa. This means that your messages need to differ to be tailored towards the differing audiences and their differing wants and needs.
3. You don’t want to look lazy
Duplicated content won’t go unnoticed by your followers, and it will only reflect badly on you. It looks lazy and the content will seem robotic and impersonal. You should value your audience and show them that you know who they are and where they live online, by tailoring your content to the specific channels and making a clear effort to deliver content that they want to engage with.
**4. Be authentic**
People are attracted to social media because of its personal nature and authenticity of the messages. Users want to see genuine conversations and messages, not just duplicated thoughtless content, and broadcasting the same on both channels does not show authenticity, in fact, quite the opposite.
**5. It is a wasted effort**
The underlying theme that runs through all of these reasons is; it is a waste of your time. Duplicated posting, more often than not is simply a wasted effort. If you are already investing time into social media then why not get it right first time round and nail your social marketing by producing well thought out, meaningful, authentic content tailored to each of your channels.