In the 1950’s, diamond giant De Beers told the world ‘a diamond is forever’.
The campaign became one of the most successful and recognisable in history, and cemented De Beers’ status as the number one diamond supplier in the world.
The association of diamonds with love and the introduction of the idea that this precious stone was the only way to show it, created a new market and gave the product a totally unique and special meaning.
Diamonds may be the hardest substance on the planet but they’re certainly not the rarest. However, the way in which the brand and product were portrayed made them more and more desirable.
We’re not offering you diamonds, but our substantial expertise in branding, advertising and web. For 32 years Superdream has worked with hundreds of companies to build their brands, just like De Beers.
**Talk to us and we could be doing the same for you.**