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Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • DOES YOUR CONTENT HAVE PURPOSE?

    Content is important. It’s what informs your audience’s perception of your brand and influences their willingness to engage with your products, services, or ideas. Brands who produce and publish unique and engaging content informed by strategy will see greater success in achieving their overall business objectives. Broadcasting with intention should always take priority over quantity…

  • Not-for-profit guide to marketing

    Charities and not-for-profits (NFPs) operate in a challenging space; fishing in a small, overcrowded pond, often with limited resources, funds and competing demands. Our Australian Director, Kirsty Visman, has worked with many not-for-profits and charities, helping them raise awareness and funds, and increase volunteers. Despite the many differences between thousands of not-for-profits have operating throughout…

  • Top marketing campaigns of 2019 (so far…)

    We are hardly two months into the year, but so far there have been some great campaigns. Some have caused hysterics in the office and some have caused debates. Either way, these are the ones that have got us talking: **KFC – Vouchers** (image: kfc2.png) After 2018’s chicken fiasco, KFC was in the headlines for…

  • How Nike and Harry’s are redefining gender in advertising

    Behind Olivia Coleman’s “Best Actress” acceptance speech and THAT romantic Lady Gaga and Bradley Cooper duet, the most talked about part of the 2019 Oscars wasn’t actually anything to do with the award ceremony. Nike’s “Dream Crazier” advert was a 90-second spot that was an instant viral smash. Narrated by Serena Williams, the advert championed…

  • Sometimes the worse it is, the better it is.

    **By Hannah Young, Creative Copywriter** I collect copy. Mostly packaging copy. I’ve got (link: https://www.pinterest.co.uk/hjyoung/copywriting text: a Pinterest board) full of envy-inducing examples. And my phone’s camera roll is littered with odds and ends I find when I’m out and about. I’m a word nerd, so I love how brands choose to fill the gaps…

  • A powerful image; a weak strategy

    **By Hannah Young, Creative Copywriter** There’s a shocking statistic making the rounds at the moment. Domestic violence against women goes up by 26% when the football’s on. By 38% when they lose. J Walter Thompson London has highlighted this link in a reactive campaign for the National Centre for Domestic Violence. (image: ouch.jpg) Clearly, there’s…