**(link: https://www.superdream.co.uk/digital/social-media-marketing/ text: Social media marketing popup: true title: Social Media Marketing) is an extremely effective way of building your brand, strengthening client relationships, and reaching out to prospects. **
But with so many social networking sites out there, how do you know which is best for your business? Here, we give you our run down of the top 5 social media sites your business should be using:
(image: https://www.superdream.co.uk/wp-content/uploads/2013/01/Social-Media.jpg alt: Social Media)
**5. Pinterest**
As one of the fastest growing social networking sites of 2012, your business could really benefit from sharing your content here. From a business point of view, you need to be ‘pinning’ strong visual content – images, infographics, videos – that reflect your company. The point of all this? To drive traffic to your website.
**4. YouTube**
To get ahead in your 2013 marketing efforts, companies should be using video. Uploading your (link: https://www.superdream.co.uk/merry-christmas-from-superdream/ text: “Merry Christmas” message) or latest advert to YouTube helps bring your brand to life and inject some personality into the company. All this works to (link: https://www.superdream.co.uk/15-ways-to-drive-customers-through-the-door/ text: drive customers to your website popup: true title: 15 Cost Effective Ways to Drive More Customers Through the Door), and that’s why YouTube is our number 4.
**3. Facebook**
Number three is your Facebook business page – a great place to grow your brand. The ‘milestones’ feature for example, allows you to update your company history, something which (link: https://www.facebook.com/Starbucks?fref=ts text: Starbucks) does really well. (link: https://www.superdream.co.uk/advertising/online-advertising/facebook-advertising/ text: Facebook advertising popup: true title: Facebook advertising) is just another way you can get more out of your business page.
**2. Google+**
It might not be the most popular social network, but there is a reason Google+ is our number 2. The search engines are placing more and more authority on high quality content and authorship. Creating a Google+ account for your business helps you claim authorship of your blog posts.
This means that your photograph will appear alongside your posts in the search engines. Research has shown that the click-through rate is much higher on these articles, so it is something worth looking into.
**1. Twitter**
The number 1 spot goes to Twitter – but that comes as no surprise. Twitter lets your build your brand, communicate with customers, share content and more – all in 140 characters. It is concise, easy to use, and great for building a loyal readership and driving traffic to your site.
If your business isn’t marketing using social media, you should be. Why not set up an account on one of our top 5 sites today, and see how helpful they can be?
You can follow us on (link: http://www.twitter.com/wearesuperdream text: Twitter), (link: https://www.facebook.com/WeAreSuperdream text: Facebook), and (link: http://www.linkedin.com/company/superdream?trk=hb_tab_compy_id_758518 text: LinkedIn) to see our approach to social media marketing and keep up-to-date with the goings on at Superdream.