**We’re always looking for exciting and fresh ways to help you make the most of your business. **
You can do this through innovative design, clever marketing, or a mixture of the two. One of the most effective ways you can create maximum impact is through customised Facebook pages.
With over 800 million active users, if your business isn’t on Facebook; it’s missing out. Facebook is a great platform to raise brand awareness and reach out to your customers. Here are 10 of our favourite examples of custom Facebook pages:
###
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/01/FB1-test3-232×300.jpg alt: Topshop Customised Facebook Page)
### 1. Topshop
Clothing giant Topshop has a number of custom features on its Facebook, including a landing page for people who are yet to ‘like’ the brand. This page directs visitors to certain offers on the website and information such as shipping costs.
The ‘Denim’ tab is made available once you have ‘liked’ the page and shows visitors how the best selling jeans look on a model. They can not only vary the colour and style of the jeans, but also get a full view of them. The model can be rotated by dragging the mouse cursor over the page.
Potential buyers don’t have to deviate from the social networking site until they are sure they want to buy. This is good for business as it ensures that particular visit to the website, is one with the intention to buy.
###
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/01/FB2-smal1-232×300.jpg alt: O2 Academy Birmingham Custom Page)
### 2. O2 Academy Birmingham
Birmingham concert venue O2 Academy also has a number of customised Facebook tabs. One features reviews of the latest shows while another shows the images taken by the venue photographers.
The page also has a ‘listings’ page where visitors can browse upcoming events and purchase tickets. The venue holds a club night and if users purchase tickets through the website, they are at a reduced price. This is great for attracting customers and keeping them coming back.
###
(link: http://www.facebook.com/MACcosmetics?sk=app_108856845860445 text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/01/FB3-small-230×300.jpg alt: MAC Cosmetics Custom Facebook Page)
)3. MAC Cosmetics
The landing page for users yet to ‘like’ the make-up brand’s Facebook page features a ‘Question and Answer’ with Olympic skier Johnny Weir.
When users roll their mouse cursor over the questions, the answer is revealed underneath. This is a great way to target the Olympics later this year. Users are also linked to MAC’s Youtube page, and information on its latest collections with customised tabs.
###
(link: http://www.facebook.com/DominosPizza?sk=app_110964762349936 text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/01/FB4-small-232×300.jpg alt: Dominos Pizza Custom Facebook Page)
)
4. Dominos Pizza UK
Domino’s is a great example of integrating social media into its standard website and customer service practice. The site has a number of customisable tabs which encourage visitors to ‘like’ the page in order to receive offers.
A unique feature on this Facebook page is the ‘customer feedback’ form. This allows users to give feedback on their experiences with the takeaway company, without having to leave the page. This is great for finding out what customers think of your service and is a great way to learn how to adapt.
###
(link: https://www.facebook.com/magnerscider text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/01/FB5-small.jpg alt: Magners Cider Facebook Page)
)
5. Magners Cider
Magners Cider’s Facebook page integrates its Twitter feed in as one custom feature. This is encouraging people to follow the brand across all social media platforms. This could then potentially result in sales if people are seeing your messages on a regular basis.
This custom landing page invites readers to ‘like’ the page, by offering them a limited edition product as a reward. With access to the page restricted, businesses can ensure they are targeting the right audience.
###
(link: https://www.facebook.com/BPLondon2012 text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/01/FB6-small.jpg alt: BP London 2012 Custom Facebook Page)
)6. BP London 2012
Oil giant BP’s Facebook page has a large number of custom features. The page encourages visitors to sign up to their green initiatives and ‘go green.’ This is a great marketing tool to raise awareness of your latest campaigns.
This custom landing page invites readers to ‘like’ the pages of some of the company’s Olympic ambassadors. As with MAC, the company is using current events as a marketing tool to drive website traffic and grow interest in the page.
###
(link: https://www.facebook.com/TELEGRAPH.CO.UK?sk=app_190322544333196 text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/01/FB7-small-241×300.jpg alt: The Telegraph Custom Facebook Page)
)
### 7. The Telegraph
Similar to BP, The Telegraph boasts a customised page which encourages visitors to sign up to a green initiative. Again, this a great way to gain attention and momentum with marketing strategies.
The Telegraph also has an ecommerce feature allowing visitors to subscribe to the Facebook, smart phone or tablet app. This app allows users to read the newspaper on their chosen outlet instead of buying it. With pay-walls on websites still a prominent feature in the media, this is an easy way to encourage people to sign up and increase traffic.
###
(link: https://www.facebook.com/eBay.co.uk text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/01/FB8-small.jpg alt: Ebay.co.uk Custom Facebook Page)
)8. eBay
eBay’s Facebook page is a great example of integrating the ecommerce aspect of the website into social media. However it is only available once users have ‘liked’ the page. Visitors are then able to shop the ‘outlet’ section of the website.
This particular auction contains discontinued and end-of-season clothes from the high street at reduced prices. This is an effective example of Facebook marketing because it encourages casual users or people, who have never used the site before, to make a purchase. All without leaving the social networking site.
###
(link: https://www.facebook.com/pandorajewelry text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/01/FB9-small.jpg alt: Pandora Jewellery Custom Facebook Page)
)9. Pandora
Pandora charm bracelets and necklaces have experienced huge booms in popularity recently. Their Facebook has a number of custom pages, including a landing page. Visitors to the social media site are also able to ‘build a bracelet’ on an integrated app.
They can choose the charms and bracelet to create their fantasy piece of jewellery. Facebook users are then told the price of their creation and are able to purchase on the site. This is a great marketing technique as it’s a great way to convince customers who are ‘on the fence’ to buy.
###
(link: https://www.facebook.com/zumba text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/01/FB10-small.jpg alt: Zumba Fitness Custom Facebook Page)
)10. Zumba
The fitness craze, which is a mix of aerobics and dance, is also extremely popular at the moment. The Zumba Facebook page boasts a number of custom pages. These include a preview of the video game as well information about the different styles of Zumba classes they can join.
This landing page allows users to search for classes in their area. All of this is integrated into the Facebook page and is a great way of encouraging potential participants to join a class. This is an extremely simple, but effective marketing strategy.
If you’re interested in a custom Facebook page for your business, (link: https://www.superdream.co.uk/contact-us/ text: contact us) today to find out how we can help.