Before companies can start to explore the innovations in print, first they must embrace and consider the whole print process. The paper stock plays a huge part – the wide variety of weights and coatings can be overwhelming, but give some thought to the end result you’re trying to achieve and ask yourself if the paper stock will work with the overall design and message. (link: https://www.superdream.co.uk/make-your-print-more-intersting/#more-4305 text: (more…))