#### **Ambient or advertorial? Brochure or billboard? Selecting the best type of advertising for your brand is vital. So, when faced with the option of outdoor or press advertising, which do you choose?**
Think about the last time you left your home. Where were you going? Chances are you were on a journey – driving to the shops or taking the train to work, grabbing lunch with friends or picking the kids up from school. Wherever you were heading, you probably noticed a few adverts on your way; on the back of a bus perhaps or splashed across a motorway billboard. That’s right, outdoor advertising is everywhere. And its audience? You – from the moment you shut your front door and step into the street.
### **So, what exactly is it?**
Yep, you guessed it, outdoor advertising refers to any type of advertising that reaches a consumer when they’re not at home. Think bold statements, bright colours and big words emblazoned across posters, signs and display boards. Outdoor advertising is fresh, dynamic and hard to ignore. This is brand promotion on a big scale.
Outdoor advertising has many benefits. Firstly, it exposes your brand to the most diverse target audience imaginable. When it comes to advertising in public, you control the ad space. Forget relying on your audience opening a newspaper to see your ad; it’s right there in front of their eyes. They can’t turn the page either, or fast forward or close their browser. An outdoor ad pushes its way into a consumer’s environment, giving them no choice but to take notice. Clever, eh?
Best of all, it encourages true creativity. In fact, it’s the perfect way to be innovative with your brand. Take ambient advertising, for example. It’s a great way for brands to turn outdoor spaces into unusual and (link: https://www.superdream.co.uk/shock-advertising/ text: quirky ways to reach the consumer) (in fact, we love it so much it’s having its own feature in the next issue of (link: https://www.superdream.co.uk/boost/ text: Boost)).
But the outside world is full of distractions. And although thousands of people may see your ad, are they paying attention? They can, after all, simply turn their head and look away.
Compare this with a printed advert. It may not be as visually impressive, but that full page spread in a specialist magazine will give you the opportunity to go into more detail and target specific locations, lifestyles and interests. You’ll be speaking to consumers already interested in your industry, making them more likely to engage with your brand.
### **But how long will it last?**
It only takes a reader to skip over a page in a magazine and your ad will disappear. Close the magazine altogether and it’ll be quickly forgotten. Compare that with a huge display seen by tens of thousands of commuters every day for weeks or even, in the case of some bus wraps, years.
So, when it comes to choosing one type of advertising over another it’s a tough call. Every brand is different and a big part of your decision will always depend on cost. Generally speaking, outdoor advertising will eat up more cash than a traditional press ad. But it’s the perfect canvas for creativity and a brilliant way to build brand awareness. Combine it with a series of strategically placed press adverts and you’ve hit the jackpot.
Trying to decide on the right kind of advertising for your business? Superdream is here to help. With a huge (link: https://www.superdream.co.uk/creative/ text: team of dedicated creatives) we can make your brand stand out in a sea of competitors and succeed.