**Have you ever been surfing the web and then bang! Your eyes are instantly drawn to an advert on the site?**
It’s not the advert’s design that caught your attention, but because it was a site that you had recently visited. How did they know that you had just been looking at those products?
You’ve just experienced first hand one of the biggest growth areas in online advertising – (link: https://www.superdream.co.uk/advertising/online-advertising/retargeting-and-remarketing/ text: retargeting popup: true title: Retargeting and Remarketing).
**What is retargeting?**
This form of advertising *only* shows display adverts to people that have previously visited your website. Because these people have already had an experience with your brand they are much more likely to convert into buyers.
According to recent research reported by (link: http://techcrunch.com/2012/09/13/facebook-exchange-results/ text: Techcrunch), some firms have enjoyed up to a 16 times return on their advertising investment using retargeting.
**How it works**
The system works by keeping track of visitors to your main website, using anonymous ‘cookies’. When those same people visit other sites on the Web, the tracking system is recognised and they are shown your adverts. This helps to build brand recognition and makes a sale more likely.
**Customer segmentation**
Intelligent marketers set up campaigns that are highly targeted to their customer’s interests.
If you run a musical instruments ecommerce store, you can show just guitar adverts to guitarists that have visited that section of the site. Similarly, drummers will be shown a completely different set of adverts.
It is also possible to target visitors at different stages of the marketing funnel. For example, you can produce adverts with a specialised message for visitors that have placed an item in their shopping cart, but then abandoned it.
**Who should be using retargeting?**
This form of advertising can suit any business that needs to make more sales, increase enquiries or improve their visibility online. As it allows businesses to match their marketing messages to specific audiences, you can avoid a scattergun approach to marketing
Here are some of key benefits of retargeting that will allow you to decide if it would be a good fit for your business:
– Increased brand awareness
– Builds customer relationships
– Moving visitors through your marketing funnel
– Reduce advertising waste
– Retaining your website’s visitors
**What results can you expect?**
Compared to general display advert campaigns, retargeting campaigns generally have a much higher click through and conversion rate. This is because it is possible to produce a targeted message to your audience.
If you need a boost for your advertising, you should definitely consider the benefits of retargeting – the new frontier of (link: https://www.superdream.co.uk/advertising/online-advertising/ text: online advertising popup: true title: Online Advertising).
To find out how remarketing can benefit your business, (link: https://www.superdream.co.uk/contact/ text: contact us popup: true title: Contact) today.