Selling the unsellable. This is what hit Aussie TV panel show Gruen asks agencies to do each week in The Pitch.
So when Superdream were invited to appear on the show, presenting our response to one of the show’s famously ‘impossible’ briefs we were delighted but also slightly nervous!
In the video below, Kirsty Visman and Mike Crate, director and lead creative at Superdream Australia describe how they came up with the concept behind their winning pitch. The brief: to convince Australians to pave the Great Barrier Reef. Easy peasy right?!