Superdream’s Kirsty features on radio panel

Last week Kirsty Visman, Australia director of Superdream, was invited to sit on ABC Radio’s Hidden Persuaders panel. With a different topic each day, the show focuses on local stories, political insights and opinions to inform, and inspire the locals of Brisbane.

Kirsty showcased the work Superdream is doing with Paramount Pictures in the film debate before explaining the trend of social influencers receiving payment for endorsements, and how the recent guidelines issued by the Committee of Advertising Practice (CAP) would impact it.

Kirsty featured on the panel of experts alongside Allan Bonsall, director of Brand Genetics and Dr John Harrison, lecturer at University of Queensland, discussing subjects including political advertising, social influencers and whether the ‘Netflix effect’ was threatening to destroy the blockbuster movie genre.

All in all an excellent opportunity for Superdream Australia and a great radio debut for Kirsty!