*One of the perks of working at a full-service creative agency is having seriously knowledgeable colleagues. Every month, we all get together to feed our bellies and brains as one of our departments shares top insight from their field.*
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Our media manager Aaron led this month’s Lunch and Learn on the future of different media channels. In fact, Aaron told us, there won’t *be *different media channels in the future. Instead, online and offline will overlap.
This online/offline boundary is already shrinking thanks to the demands of young consumers and technology like data streaming, online shopping and Apple Pay. To prove the point, in a game of Media Box BallTM we answered questions about media by throwing balls in boxes. (Who’d have thought?) Questions covered topics like linear buying and customer tracking.
It was a fun, interactive talk with some fab examples of brands already breaking down traditional media boundaries. Remember (link: http://www.adweek.com/creativity/spotify-crunches-user-data-fun-ways-new-global-outdoor-ad-campaign-174826/ text: this data-led campaign) from Spotify last year? And (link: https://www.dandad.org/en/d-ad-ba-magic-of-flying-case-study-insights/ text: this magical billboard) from British Airways?
We all left looking forward to seeing what some of the big brands will do in 2017, and full to the brim with ideas about applying what we learned to some of our clients’ work.
*Fancy joining us for a Lunch and Learn? We regularly hold open sessions offering industry insight (and free food). We’ll let you know when our next one’s coming up. Or if you’ve got a topic in mind you’d like to know more about, get in touch and we’ll see what we can do.*