The (link: https://www.gunnreport.com text: Gunn Report) has named their top 20 commercials of the 21st century so far. Campaign has helpfully collated them (link: http://www.campaignlive.co.uk/article/uk-agencies-lead-gunn-reports-top-20-ads-21st-century/1375412#10hsHRo4emAKX08E.99 text: here).
There are some obvious ones in there (‘Dumb Ways to Die’), and a few we were unfamiliar with. Is your favourite in there? Off the top of my head, two (Sony Bravia ‘Balls’ and Cadbury ‘Gorilla’) are by agency creative genius turned director, (link: http://www.mjz.com/directors/juan-cabral/director/ text: Juan Cabral).
(youtube: https://www.youtube.com/watch?v=IJNR2EpS0jw)
(youtube: https://www.youtube.com/watch?v=-zOrV-5vh1A)
(youtube: https://www.youtube.com/watch?v=TnzFRV1LwIo)
I don’t know if any other creative has worked on multiple entries on the list, but I stand corrected.
British agencies are responsible for the majority of them. None is by Superdream, but give us a chance. We’ll get there.