If you have been focused on your New Year’s resolutions so far this year and not your marketing plan, here’s a few tips to consider to help your brand grow in 2015:
**1. Who are you talking to?**
The consumer is key. This sounds obvious, but more often than not, this is missing from a plan and in turn you could be missing out on potential opportunities. These are the people who may use a product or service, have the financial capability to buy it and can be reached through the channels you use. Your customers can change dramatically from one year to the next and if you’re not watching carefully, sales could drop as a result.
**2. What journey do they take?**
Understanding how your customer interacts with your brand is critical in driving improved value, repeat business and longevity of relationship.
**3. Ensure an integrated approach**
Different goals (and target audiences) call for different types of marketing. These days, it’s important to realise that all these mediums have a significant influence on each other and should be considered collectively.
**4. Make your Website do the work**
Driving traffic to your website is vital, but driving the right traffic is crucial. Your website may need updating to make sure it’s actually working for you.
**5. Content is king**
As consumers are becoming savvier with digital media, traditional marketing is becoming less and less effective. More brands are now thinking wisely on what content they should be using as part of their marketing to create valuable effective content. If used correctly, this can help enhance brand awareness, increase engagement and in turn site traffic.
**6. It’s time to go social**
Social media is here to stay. It’s a great way to drive repeat business and attract new customers! Consumers today spend a considerable amount of time on social media interacting not only with family and friends, but increasingly with brands as well.
**7. And don’t forget PR!**
In today’s competitive market, reputation can be a company’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.
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