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**With all the buzz surrounding (link: https://www.superdream.co.uk/timeline-for-business-pages-is-your-brand-ready/ text: Facebook Timeline), it’s easy to forget that customising our Twitter pages can be just as effective.**
The micro-blogging site has seen a huge surge in popularity recently, reaching 140 million users in March 2012. Social media is a great tool for businesses, and your company should be making the most of this marketing and networking opportunity.
But did you know that adding a customised background and profile picture can help reinforce your brand identity and set you apart from the competition, in the same way your Facebook cover photo does?
Branding Your Background
While Twitter has a number of ready-made background for you to choose from, it’s important your business distinguishes itself with a unique design. By introducing your brand identity into your background, your business can make a statement about who you are and what you do.
Keep your social media branding consistent with all your other printed and online designs. This ensures that your customers will be able to instantly identify the page with you. You also increase your professionalism, and stand out from the competition.
Examples of Our Work – Bird and Co
Take the (link: http://www.twitter.com/birdandco text: Bird and Co Twitter):
(link: http://www.twitter.com/birdandco text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/04/twitterbackground1.jpg alt: Bird and Co Twitter Backgrounds)
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Our background reflects our brand identity and reflects our purple and green colour scheme. Our expert graphic designers took the design that is used on some of our printed marketing materials and edited it for the web. Our design is consistent with our (link: http://www.facebook.com/birdandcocreative text: Facebook cover photo) and the new-look website (coming soon!)
Our strap line – Hatching Great Ideas… – has been included, as has our direct contact details. This means that all information potential clients or industry peers would need is all in one place. The contact information is anchored to the left of the screen, to ensure a responsive design that works with all monitor sizes.
**Wedding Favours Delight**
(link: https://twitter.com/#!/favours_delight text:
(image: https://www.superdream.co.uk/wp-content/oldblogs/2012/04/twitterbackground2.jpg alt: Wedding Favours Delight Twitter Background)
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Another example of how we’ve created a custom Twitter background that reflects a company’s brand identity, is the (link: https://twitter.com/#!/favours_delight text: Wedding Favours Delight Twitter). The specialist website that sells a range of beautiful and themed favours, wanted a Twitter background that reflected the nature of the business, and the new Bird and Co designed website.
We used the same colour scheme as the website to keep the branding consistent, and included a number of striking images to catch the eye of the user. This classic and subtle background is ideal for the clientele of the company, and helps reinforce the brand image.
**What Bird and Co Can Do For You**
Here at Bird and Co we’re committed to helping you make the most out of your business. If you’re new to the world of social media or not, we can help transform your page to reflect your brand. Using your existing logo, colour scheme and brand identity we’ll work with you to create a background that stands out amongst the other 140 million users.
To see what we can do for you, (link: https://www.superdream.co.uk/contact-us/ text: get in touch) today.