Gaining a detailed insight into your current customers can help to identify where you can find new customers.
By profiling your existing client base you can then see where other similar consumers live and you can then target them with advertising and direct marketing. You can use a system called ‘Geodemographics’ to do this. (link: https://www.superdream.co.uk/understand-your-current-customers-and-gain-more/#more-832 text: (more…))