On 2 April 2025, Queensland well and truly took to the skies for the inaugural Royal Flying Doctor Service (Queensland Section) Giving Day – and what a day it was.
In just 24 hours, an incredible $360,000 was raised, with every donation matched to double the impact. These funds will help fuel the RFDS’s lifesaving aeromedical services and primary health care, reaching Queenslanders in some of the most remote and vulnerable communities.
We were proud to help generate buzz for the very first Take to the Skies campaign – and the energy at Giving Day HQ in Brisbane’s CBD was absolutely electric. With RFDS Ambassadors on the ground, interactive displays, and live media coverage, Eagle Street came alive in support of a cause that touches so many lives.
The day was filled with powerful, personal stories – like Coby and her son Jenson, born at just 25 weeks and flown safely home by the RFDS after spending 74 days in neonatal intensive care. Or Luke, who was seriously injured during a mustering accident and airlifted from a remote cattle station for emergency surgery. These stories speak to the critical role RFDS plays, day in and day out.
Our team proudly led the PR campaign for Giving Day, securing news coverage on Channel 7 and WIN News, and working with influencers to help spread the word across Queensland. It was heartening to see the community rally – tuning in, showing up, and giving generously.
There’s something special about a Giving Day – the momentum, the sense of shared purpose, and the thrill of seeing every donation instantly doubled. We loved being part of the energy and supporting RFDS in bringing their vision to life.
A huge congratulations to the RFDS (Queensland Section) on an extraordinary launch event. We’re already counting down the days until next year!
