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Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • Superdream x QuantPlus

    Superdream is excited to announce a new partnership with QuantPlus, making us the first Australian agency to provide brands with access to AI-powered creative intelligence. This strategic collaboration will equip our local and international clients with data-driven insights to optimize their advertising creative, allowing them to identify the highest-performing ad elements across any product, industry,…

  • How to use inbound PR to drive sales (and more)

    *Every quarter, we hold a Lunch and Learn session for our clients where we share interesting insight and angles on doing business in the creative industry. Our head of PR Gill led our first client Lunch and Learn of the year on using PR to drive sales.*   ### More trust, more sales People are…

  • The power of PR in building relationships

    Andy Street, Conservative candidate for the brand new role of Mayor of the West Midlands Combined Authority was recently the special guest at a PRCA Midlands roundtable event in Birmingham, attended by our Head of PR, Gill Holtom. With the election planned for May 4th, the former boss of John Lewis, is touring the region…

  • A lesson in brand marketing from Trump

    Love him or hate him, rightly or wrongly, there’s no denying that Trump’s Presidential victory will go down as one of the biggest political sea changes in American history.  However, amongst all the political analysis and social media commentary (isn’t it funny how everyone suddenly becomes an expert in American politics on Facebook?), I was…

  • Communications breakdown

    *Gill Holtom, Head of PR at Superdream, shares her thoughts following the UK’s decision last Thursday to leave the European Union…* The reputations of the politicians, the political establishment and even the country hang in the balance as everyone waits for a clear plan and a clear leader to emerge from the in-fighting, finger-pointing and…

  • Securing the perfect product placement

    Getting your client’s brand, service or product editorial coverage in the media is one of the most credible ways to gain them third party-endorsed media exposure.  As a PR account executive there’s nothing better than knowing that I was behind that well placed product feature in a title that my client had been hinting to…