Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • Are you engaged?

    What is engaging content? Engaging content is appealing. It stops you in your tracks and encourages you to connect with it, learn from it or feel a certain way. It may offer a new perspective, an unexpected laugh or something helpful, but either way, engaging content is relevant to you in that moment. So how…

  • DOES YOUR CONTENT HAVE PURPOSE?

    Content is important. It’s what informs your audience’s perception of your brand and influences their willingness to engage with your products, services, or ideas. Brands who produce and publish unique and engaging content informed by strategy will see greater success in achieving their overall business objectives. Broadcasting with intention should always take priority over quantity…

  • Content is contagious

    The need for uplifting, informative and entertaining content has never been greater. The uncertainty of these times poses a threat to businesses large and small, across countless industries and on an unprecedented global scale. Traditional means of entertainment such as sport, live music, movies, festivals, even bars, cafes and restaurants are being removed, but our…

  • Four main purposes of content

    Have you ever asked yourself if your content really appeals to your customers? After all that planning and implementation, are they even reading, watching, or engaging with your brand? Content marketing has revolutionised the ways in which we interact with customers on both a rational and emotional level as you guide them along the path…

  • The Beeb’s boobs on equality should make us all take a hard look at ourselves.

    It’s been an interesting time for those in charge at the BBC. The publication of the corporation’s salary bill and the disparity between certain male and female presenters’ pay has made for hundreds of column inches in the press. It’s raked over those red-hot coals as to the clear divide that still exists between men and…