Our thoughts

**Should established brands resort to directly calling out their competitors? ** They probably shouldn’t do it. But from time to time, established brands (or their agencies) get a rush of blood to the head and produce comms that directly knock their competition. Now, if you’re confident enough to mention the competition in a respectful context and…

(image: https://www.superdream.co.uk/wp-content/uploads/2016/02/mind-games1.jpg alt: mind games) In the studio at Superdream, a copy of A Smile in the Mind by Beryl McAlhone and David Stuart sits on one of the art director’s desks. If you don’t know it, it’s a compilation of especially smart, witty graphic design. The pleasure in such a piece of design or…

(image: https://www.superdream.co.uk/wp-content/uploads/2016/02/quick-guide-to-the-super-bowl.jpg alt: quick guide to the super bowl) The Super Bowl is – understatement alert – quite an event in the advertising calendar. More than a hundred million Americans were watching, and the cost of a thirty-second slot cost advertisers an estimated $5 million. But here’s the thing. You’re busy. We’re busy. And if…

(image: https://www.superdream.co.uk/wp-content/uploads/2016/02/who-are-todays-creative-innovators.jpg alt: who are todays creative innovators) Monday was the fiftieth anniversary of the death of silent movie star (link: https://en.wikipedia.org/wiki/Buster_Keaton text: Buster Keaton). His fame has been eclipsed by the likes of Charlie Chaplin and Harold Lloyd, but Keaton was a true auteur, a deadpan creative genius who wrote, directed and starred in his…

(image: https://www.superdream.co.uk/wp-content/uploads/2016/01/to-entre-or-not-to-enter.jpg alt: to enter or not to enter)   Last year’s most creative agencies in the world have been named in the (link: https://www.directnewideas.com/bigwon/ text: Directory Big Won 2015 rankings). The top network was BBDO and the top agency, BBDO New York. adam&eve DDB London, Abbott Mead Vickers BBDO and Wieden+Kennedy London were the most…

(image: https://www.superdream.co.uk/wp-content/uploads/2016/01/no-more-ads.jpg alt: no more ads) One of the creative highlights of last year was the (link: http://creativity-online.com/work/volvo-life-paint/40192 text: ‘LifePaint’) piece Grey London did for Volvo. It picked up Grand Prix in two categories at (link: http://www.canneslions.com text: Cannes). (youtube: https://www.youtube.com/watch?v=CfWzeGlaFvI) What I like about it is how it isn’t really an ad, not in…