insights Archives - Superdream

DOES YOUR CONTENT HAVE PURPOSE?
Content is important. It’s what informs your audience’s perception of your brand and influences their willingness to engage with your products, services, or ideas. Brands who produce and publish unique and engaging content informed by strategy will see greater success in achieving their overall business objectives. Broadcasting with intention should always take priority over quantity…
Content is contagious
The need for uplifting, informative and entertaining content has never been greater. The uncertainty of these times poses a threat to businesses large and small, across countless industries and on an unprecedented global scale. Traditional means of entertainment such as sport, live music, movies, festivals, even bars, cafes and restaurants are being removed, but our…
Speak less, listen more
**I’m so over the noise. And I don’t mean the noise from the M3 highway next to my house or the noise from my neighbour’s Spanish music playing late at night, or even my housemates’ footsteps on the floorboards early in the morning. ** I’m talking about the noise you wake up to when you…
Communication key to surviving the #coronaviruscrisis
**With COVID-19 now being declared a pandemic by the World Health Organisation, there’s an increased effort to prevent the spread of the virus. We’re seeing events of all sizes being cancelled, travel bans, people working from home or self-quarantining, redundancies, project delays and cancellations. People are in a state of panic and businesses are starting…
Myth busting: Working with an agency
Working with an agency is like being in a relationship. With all things considered, a good relationship will be rewarding, fun and lead to growth for both parties. So perhaps you’ve considered working with an agency but have some reservations or need guidance. We’re here to help bust those myths that might be holding you…
Spring clean your marketing
Spring 2019 is here and call us a cliché, but we at Superdream are big advocates of the spring clean. No so much the “pull on your marigolds and channel your inner Mrs Hinch” kind. But more the “spring clean your marketing” kind of tidy up. We’re talking dusting in all those forgotten and neglected…