Our thoughts

There is a story about a creative director who was presenting a couple of options for a campaign to a client. He finished his presentation. There was a moment’s silence and then the client asked if it was possible that elements of concept A be integrated with concept B, to make a new concept, C.…

There are an infinite number of solutions to a creative brief. Some bad. Some good. Some brilliant. Of course, there’s truth in that ‘good is the enemy of great’ advertising guru stuff, but sometimes it can feel like great just won’t ever happen. Not on this brief. Not on this budget. Not on this client.…

In an ad agency somewhere in the world right now, there is a group of people shut away in a glass box enthusiastically debating whether they should be giving the client what they want or giving the client what they need. As a communications agency, we should know the business needs of our clients, inside…

“All over the world, brainstorms turn into fine drizzles because the mood is too tense. Initial ideas are never shrink-wrapped and ready to go. They need open discussion, time to evolve and a welcome mat.” John Hunt said that. Who, you might ask? Well, he started the agency I’m most proud of having worked at…

The late American comedian Mitch Hedburg, while not forgotten, is certainly not as celebrated as he ought to be. He was a stand-up with a surreal, meandering style, a scatter-shot approach and a not-surprisingly stoned delivery. By most accounts, he used drugs to overcome his crippling stage fright. We don’t know if they helped with…

At Superdream, one of the reasons creative exists is to help solve business problems. But what do you do when the problem is that, well, there is no problem? Award-winning Gran Stead’s Ginger Co. makes premium ginger ale to a recipe that dates back to the 19th century. But they have a thoroughly modern challenge…