Branding Archives - Superdream

Does your content have purpose?
Content is important. It’s what informs your audience’s perception of your brand and influences their willingness to engage with your products, services, or ideas. Brands who produce and publish unique and engaging content informed by strategy will see greater success in achieving their overall business objectives. Broadcasting with intention should always take priority over quantity…
Turn your business card from bland to brand
I know I’m not the only one who has a stack of business cards floating around their office draws that will eventually make it to the bin without a second glance. What once was a prestigious exchange between individuals is now an expected exchange in meetings that doesn’t differ from one meeting to the next.…
Five reasons to invest in a professional logo design
Acting as the “face” of your brand, a logo has the power to attract or deter potential new customers. It is so easy for start-ups and even established companies to skimp out on a professionally designed logo which can often lead them to needing another rebrand to stay current after a couple of years and/or…
How to find your brand voice
If we were to take your logo and colour scheme of a piece of your marketing, would your customers instantly be able to recognise it as yours? You’d certainly be able to recognise marketing from Innocent Smoothies, Apple, or Nike if we stripped their marketing right back. Why? Because they have a strong, clear, defined,…
The power of colour
Colour is your brand’s secret power. With so much psychology and emotions attached to the shades, it has the ability to make your audience feel all kinds of feels. Understanding how your brand uses colour could make a massive difference and increase your brand’s recognition by 80%. This is because colour is both emotional and…
Sometimes the worse it is, the better it is.
**By Hannah Young, Creative Copywriter** I collect copy. Mostly packaging copy. I’ve got (link: https://www.pinterest.co.uk/hjyoung/copywriting text: a Pinterest board) full of envy-inducing examples. And my phone’s camera roll is littered with odds and ends I find when I’m out and about. I’m a word nerd, so I love how brands choose to fill the gaps…