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Our thoughts

Be inspired by the latest thoughts and insights from the world of marketing.

  • Are you engaged?

    What is engaging content? Engaging content is appealing. It stops you in your tracks and encourages you to connect with it, learn from it or feel a certain way. It may offer a new perspective, an unexpected laugh or something helpful, but either way, engaging content is relevant to you in that moment. So how…

  • DOES YOUR CONTENT HAVE PURPOSE?

    Content is important. It’s what informs your audience’s perception of your brand and influences their willingness to engage with your products, services, or ideas. Brands who produce and publish unique and engaging content informed by strategy will see greater success in achieving their overall business objectives. Broadcasting with intention should always take priority over quantity…

  • Turn your business card from bland to brand

    I know I’m not the only one who has a stack of business cards floating around their office draws that will eventually make it to the bin without a second glance. What once was a prestigious exchange between individuals is now an expected exchange in meetings that doesn’t differ from one meeting to the next.…

  • 5 reasons to invest in a professional logo design

    Acting as the “face” of your brand, a logo has the power to attract or deter potential new customers. It is so easy for start-ups and even established companies to skimp out on a professionally designed logo which can often lead them to needing another rebrand to stay current after a couple of years and/or…

  • How to find your brand voice

    If we were to take your logo and colour scheme of a piece of your marketing, would your customers instantly be able to recognise it as yours? You’d certainly be able to recognise marketing from Innocent Smoothies, Apple, or Nike if we stripped their marketing right back. Why? Because they have a strong, clear, defined,…

  • The power of colour

    Colour is your brand’s secret power. With so much psychology and emotions attached to the shades, it has the ability to make your audience feel all kinds of feels. Understanding how your brand uses colour could make a massive difference and increase your brand’s recognition by 80%. This is because colour is both emotional and…