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Be inspired by the latest thoughts and insights from the world of marketing.

  • 5 Emerging Trends in User Interface: Improve Your User Experience Today

      **For the last few years advances in web design have meant creating fancy flash and experimental sites that assault the user’s senses, with usability often an after-thought.** However, the really great user interface (UI) design lets users complete their goals rather than distracting them with over-complicated elements. Users generally prefer websites that are intuitive…

  • The Superdream Guide to Responsive Email Marketing

    **If you want to reach out directly to each customer on your database, little is more effective that email marketing.** We have covered eshots many times on this blog or in (link: https://www.superdream.co.uk/boost/ text: Boost magazine), but today we’re sharing with you a different side to (link: https://www.superdream.co.uk/digital/email-marketing/ text: email marketing). Ask yourself; where do…

  • The Quick Guide to Event Tracking in Google Analytics

    **Google Analytics is a powerhouse of information about how visitors are using your website. ** But if you simply install the tracking script and leave it at that, you are missing out on advanced functionality that can help you make important business decisions. An example of this is using event tracking. This guide will show…

  • Common SEO Mistakes

    **SEO practices have changed drastically recently due to a number of changes in Google, which means it’s easy for people to make mistakes if they’re not completely up to scratch.** Even the smallest SEO slip-ups will require extra work in order for your site to be search engine friendly down the line. Here are some…

  • 10 Questions to Ask Your Agency After Penguin 2.0

    **Over the last few weeks, digital blogs and online marketing departments have been buzzing with the news of Google’s latest algorithm update, Penguin 2.0.** For the last two years, Google has been getting a lot stricter with websites that it sees as flouting its rules on spam and with this latest update, it has closed…

  • Email Marketing FAQ – How to Craft a Winning Campaign Every Time

    **When your business has something to say or a product to sell, wouldn’t it be nice to be able to reach out to your customers wherever they are?** With the help of (link: https://www.superdream.co.uk/digital/email-marketing/ text: email marketing popup: true title: Email Marketing), grabbing the attention of your customers on the go is easier than ever…