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Be inspired by the latest thoughts and insights from the world of marketing.

  • Web Font Considerations From the Designer and Developer

    **Only a few years ago, the list of available font faces on the web were limited to what the majority of end users would have pre-installed on their machine, whether Windows based or Mac.** Now however, developments in the web world have changes all of this. Here, we look at how these changes have impacted…

  • Spring Clean Your Website in 7 Easy Steps

    **It’s that time of year again: time to get the feather duster out, throw open your windows, and clean behind the sofa. Yes; April is the month for the annual spring clean.** But it’s not just your home that could do with a bit of TLC at this time of year. Now is a great…

  • The Importance of Cross Browser Testing

    **Why is cross browser testing necessary?** With the increase in mobile and tablet usage, it is getting more and more important for Web Developers to perform cross browser testing. As little as two years ago, Internet Explorer had the majority share of the worldwide market; with almost 50% of internet users choosing a version of…

  • 7 Ecommerce Mistakes Your Website is Making (and How You Can Combat Them)

    **The rise of ecommerce has been pretty rapid in the past few years, and certainly shows no sign of slowing down.** British fashion label French Connection, for example, has recently seen a (link: http://internetretailing.net/2013/03/french-connection-sees-significant-growth-online-as-group-profits-and-sales-fall/ text: surge in their online sales) despite a drop in their retail profits. This trend is something that is being repeated…

  • 7 Secrets to Successful Email Marketing

    **If you want to maximise your marketing for 2013, you need to be integrating email into your marketing mix.** Email marketing takes you directly to your customers, every time you have a product to sell or a message to get out there. Rather than relying on them finding you through SEO, or interacting with you…

  • Mobile Sites vs. Responsive Web Design – 5 Reasons Why Responsive Wins

    **We all know the (link: https://www.superdream.co.uk/importance-of-responsive-web-design/ text: importance of responsive website design). With (link: http://www.thinkwithgoogle.com/mobileplanet/en/graph/?country=uk&category=MOBI&topic=MOBI_ONLINSP&stat=ONLINSP08&wave=wave2&age=all&gender=all&active=stat text: 59% of UK smart phone owners) saying they browse the web daily on their device, it is becoming more important than ever.** The smart phone and tablet have taken over our lives. Instead of searching for specific products or…