OUR THOUGHTS

Be inspired by the latest thoughts and insights from the world of marketing.

  • Sometimes the worse it is, the better it is.

    **By Hannah Young, Creative Copywriter** I collect copy. Mostly packaging copy. I’ve got (link: https://www.pinterest.co.uk/hjyoung/copywriting text: a Pinterest board) full of envy-inducing examples. And my phone’s camera roll is littered with odds and ends I find when I’m out and about. I’m a word nerd, so I love how brands choose to fill the gaps…

  • Key learnings from the Interactive Minds Digital Summit

    **By Lachlan Kirkwood, Digital Marketing Manager** The digital industry constantly shifts as technology evolves at such a rapid pace. As users demand change, brands are more focused than ever on delivering personalised, more engaging experiences that drive actionable results. So how can brands adapt to industry changes to ensure they remain both relevant and competitive?…

  • The Magnet Effect of Influencers

    **by Kirsty Visman, Director** Many brands are recognising the appeal of social influencers in selling their products or services, however volume of followers does not always guarantee a positive outcome. As a society, we have always looked to others for our cues on what’s hot and what’s not, but influence can act like a magnet,…

  • Eight Marketing Campaigns That Stuck

    The world is inundated with ad campaigns. From film, PR stunts, photography or even social media, we are exposed to it now more than ever, often without realising. When we are exposed to so many it takes a lot for the real gems to shine through and make an impact. Here are eight of our…

  • Working nine to five: What a way to make a living. Or is it?

    The eight-hour working day is one of the things about employment that’s changed the least over the years, which is a bit crazy considering it’s something that’s stuck around from running factories during the Industrial Revolution. Back then, 10 to 16-hour days were the norm. But such long hours weren’t sustainable. So, a man called…

  • What can film do for your brand?

    Think about the last film you enjoyed. It probably made you laugh. Or cry. Or cry laughing. Maybe all three. Perhaps it made you chew your nails to the quick. Or jump out of your skin. It could have made your heart race like you’ve just run one. Taught you something. Or simply helped you…