OUR THOUGHTS

Be inspired by the latest thoughts and insights from the world of marketing.

  • Bringing the outside in for a Dreamy office!

    ## Why EVERY office should have indoor plants. We all know plants do a mighty good job at keeping we humans alive, and as if this wasn’t cool enough, research has discovered some amazing benefits to lush internal gardens in workplaces and offices. Not only do people love the visual of a splash of greenery,…

  • Will A.I. Kill The Creative Star?

    When I first realised you could make a vocation out of being able to draw a bit, and liking some of the ads more than the shows – and one of these career options was called graphic design – I can remember one of my wise old uncles dispensing some sagely advice to the young…

  • The challenge of marketing Children’s Services

    **With calls for significant change in Children’s Services, creating strong and impactful marketing campaigns to raise awareness of sensitive issues is more important than ever. ** With a child in the UK now being referred to Children’s Services for help every 49 seconds and an anticipated £2bn funding gap expected by 2020, it’s clear to…

  • Futureproofing furniture sales

    Tough market conditions for the furniture industry mean the business models for increasing sales are coming under intense scrutiny. Understanding and closely managing the customer journey online and offline has become a priority as the opportunities to inspire and engage become increasingly diverse. According to Deloitte in its report Retail Trends in 2017, this year…

  • Caring for your clients

    *Written by Superdream’s Managing Director, Jason Manning. * Our customers are the lifeblood of our business. Good customers will be loyal, will return again and again and most importantly, will recommend you to others – acting as ambassadors for your company, your brand, your products and services. Far too many businesses focus all of their…

  • How to lead a winning team

    Any business or organisation is only ever as good as the team within it. A great team makes for a great business – it’s as simple as that. For our business to take off and fly, we need to recruit and train a team of like-minded individuals who all work together, with a common set…